To introduce Gen Z to Prime Video’s upcoming spin-off to The Boys we looked to prep audiences in the same way college students prep for their new semesters. Through fits, drips and the latest fashion.
To introduce our new supe characters, we chose fashion items inspired by their powers and partnered with influencers to create fashion drop–style videos that doubled as a contest to win the swag.
Once our post-secondary swag was introduced we leaned on our influencers to keep up the momentum by offering their audiences a chance to win all the fashion items along with a customized kit and emergency school rations any supe will need to survive their school season.
